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4.1 MEANINGS / DEFINITIONS :
Consumer – buyer .
Phenomenon – situation that happens .
Emerged – come out .
Globally – all over the world .
Policies – course of action .
Assets – valuable things owned .
Invest – put in something .
Collaboration – working together .
Ventured – went out .
Negligible – not important .
Impose – force something .
Barriers – hindrances .
Massive – very huge .
Liberalise – to give freedom .
Budget – with a limited amount .
Equipment – tools .
Digital – information in binary digits .
Transformation – changes .